How the SNP ‘could’ tackle the Scottish Media bias!

August 11, 2017

By MacAlba

So on the back of my previous blog ‘Why are the SNP not officially rebutting the Scottish media?’ post which seems to have created much discussion, I felt it right to discuss what my proposition would be regards how the SNP tackle the mainstream media bias in Scotland.

I’m sure, this article will create discussion too, but that’s what both of these are meant to do, get us talking, get us involved and get us to help the SNP move forward.

If you read the comments in my previous blog post, some people were not aware the SNP issues press releases so often – reinforcing my point of the whole article – an apparent lack of any rebuttals.

Not necessarily because there are none, but because they are not reaching the people.  The press releases are futile, they are ignored which means they are ineffective.  The ‘Yes’ voters see them, but it’s not the ‘Yes’ people that need to see them.  Sure the ‘Yes’ people re-post them but how effective is this?

So what could the SNP do and how can we all help?

Firstly, the ‘Yes’ movement must keep doing exactly what they are.  You all do a fantastic job on social media of exposing the bias.  I have been on twitter for only 5 weeks and I see it every day.  It’s exciting and revealing but social media disproportionately targets younger voters, many of whom are already ‘Yes’ voters, or soft No voters!

But the issue is not what the ‘Yes’ movement needs to do, it’s what the SNP and Scottish Government could do.


Firstly, their online presence needs to increase, and increase dramatically.  Not their individual MSP’s or MP’s, but their ability to reach a wider online audience.

Secondly they must publically challenge the media in Scotland in a manner that forces the media to acknowledge it.

And lastly, they must reach out to the people and garnish support for a separate national broadcaster.  Now I know you will all say ‘but this is reserved’ and you will be right, but the matter of challenging this officially is not reserved.

So let me break the three points down a bit further.

Firstly, for the SNP to increase their online identity, they must appeal to a larger group of people, not just ‘Yes’ people.  They must appeal to the ‘soft’ No’s, and people who vote for other political parties.  Now I know this will be a difficult nut to crack because the SNP are the type of party that you either generally like or dislike, but what they do policy wise as a political party is good enough to be copied, so they are not that far out of reach of other voters.

Many of us (myself) included make monthly payments to the SNP.  They already have a revenue stream that could be utilised.  Can they not use some of this to increase their online footprint?

We are all used to the slogan ‘SNP BAD’, so why not use this?  Why do the SNP not use this ‘SNP BAD’ slogan against the media? Why do they not turn it on its head and use it through humour?  Using the SNP BAD slogan officially would, in my opinion, further expose the media bias and bring an element of individuality to their cause that no other party utilises effectively.

My second point about publically challenging the media bias in a way that forces them to acknowledge it officially comes back to officially lodging complaints against the media, and then releasing that information into the public domain.  This could tie back into point number one.  Maybe they already do this but i do not see it.  Maybe others do though?

Anyway, we have all seen how effective this is when others do it.  If the SNP are not doing this, what is stopping them doing it?

And lastly, the point about broadcasting is more of a challenge but I hope you see what I am trying to get at in what I suggest.

Broadcasting is reserved.  We all know that.  The BBC will always be there as will STV et al, however, there is no problem with the Scottish Government officially requesting that they be allowed to set up a national broadcaster.

By announcing this request it would do two things.  Firstly it would help people see that Scotland wants to be independent in media, and secondly it would likely be declined.  People would then question why are they declining it?

The Scottish Government could create issues about this.  They could put pressure on Westminster to allow them to set up a Scottish broadcaster that is funded by Scottish taxpayer and owned by the public.  This need only be raised and declined to make people see the control over the media in Scotland.

What I suggest above is really only what comes to mind as I write this blog post, and I am sure many of you have issues against it or are maybe for it (or parts).  The point is, we must talk about it because there is an ‘apparent lack of any rebuttal’ from the SNP when they are abused incessantly by the media in Scotland.  This is because they are not reaching enough people and they are not raising the awareness of the media bias with people who do not follow the SNP.  Independence supporters are, in the main, doing it for them.

The desire, I believe, is there in Scotland to have its own broadcaster and have the SNP stand up against the media, it’s just how that’s achieved in the wider context of Scotland  that is the issue worth discussing.

In an Independent Scotland we would probably have our own broadcaster – why not start acting like it and challenge the UK Government to allow it?

Brexit is taking up all the time of the UK Government, maybe now is the time to ask.

you can follow MacAlba on  or at his site MacAlbasite


  1. Alex P

    I remember standing up at an SNP meeting (Carluke branch) back in July or Aug 2014 saying we’ll never win independence without broadcasting being devolved and people laughed at me. This is definitely the way forward.

    • iain hughes

      It is imperative to destroy the credibility of the media. Every time a reporter or a broadcaster states an untruth it must be counted and that figure repeated and promulgated as often as possible. If the presenter for “reporting rubbish” for e.g. states an untruth and its the 14th that we know of for that individual then it should be thrown back at them that the figure for their count is 14. In this way with a reliable counting method the Yes side can destroy the credibility of any newspaper columnist/tv reporter. Billboards should be hired and the running count for all media outlets and pundits displayed for all to see. It will be hard to take the media at face value when advertised all round the country is a running count of their untruths.

  2. ben madigan

    In Ireland Sinn Fein release short videos every day and sometimes more than once a day stating what they are doing (councillors, MLAs, TDs and MEPs) and critiquing other parties, their statements, media reports etc.With sub-titles for the hard of hearing. The SNP could probably do the same (easily enough, technologically speaking) if they decided to.

  3. Jim mccaffrey

    You and others who in the same frame of mind could help by storing from the MSM, all the lies and “BAD” SNP comments and shout them out in the last week of the month or so, it would enlarge and disgrace, the MSM and RAT MP’s.

  4. Anne Robb

    I emailed the SNP recently with a few questions, one of which was why do they not take a more aggressive stand at Westminster and Bute House against the Tories. No reply so far, but I have started putting Westminster…………..Bad and Tories…………..Bad at the end of my posts. Why can we not just open a radio station, why do we have to ask the Westminster…………..Bad, surely we do not need their permission. I enjoyed reading your article and totally agree with you and will continue to read what you post. Thanks for your efforts Anne Robb

  5. Johnmcj

    They could create an online channel. TV is moving on and they could create a channel which doesn’t come under the control of the UK parliamanet. This could be done in line with say Amazon, Netflix, Youtube or through a TV app for smart tvs, etc.

  6. Rosemary Dempster

    I originally was going to say, ‘why can’t we use Channel 4’, as they seem to be less biased and do report positive stories about Scotland, Moreno than the other channels anyway. However I looked yo Channel 4 and it says that it is a public corporation of the Department for Culture, Media & Sport, i.e. the British Government, so that won’t work!

  7. Rosemary Dempster

    Sorry for above mistakes!


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